universal studios hollywood movie theater

More than 51 percent of the 2,700 consumers polled said safety concerns are their chief issue. Meanwhile, a new poll from Screen Engine/ASI finds that extra sanitizing measures and staggered seating are key to consumer confidence in terms of returning to a movie theater or other large venues. Almost a quarter, or 22 percent, say they would go to a movie within one month of their state meeting White House benchmarks regarding the number of COVID-19 cases. The latest Morning Consult poll also revisited consumer sentiment regarding how quickly a person would be likely to return to a movie theater when cinemas reopen. And over half of those polled, or 52 percent, say cinemas should adapt to changing times and embrace digital movie premieres. Universal, along with other major studios, would like to shorten that window and make their titles available earlier at a higher price point.Īccording to the survey, 30 percent of avid moviegoers support AMC’s decision to boycott Universal. Currently, a film isn’t available to rent digitally via regular on-demand until three months after its release in theaters. Universal insiders add that Shell never said an in-home release would be simultaneous.

In subsequent comments, Shell said the company still believes in the theatrical experience. “As soon as theaters reopen, we expect to release movies on both formats.”

“The results for Trolls World Tour have exceeded our expectations and demonstrated the viability of PVOD,” Shell told The Wall Street Journal on April 28. Universal decided to debut the family animated film on PVOD on April 10, instead of waiting for U.S. The survey was conducted between April 30 and May 3, several days after AMC Theatres said it would no longer license any Universal films after comments made by NBCUniversal CEO Jeff Shell regarding the performance of Trolls World Tour on premium video-on-demand. 'Trolls Band Together' to Get Thanksgiving Release

Universal studios hollywood movie theater